Let’s try to find inspiration from the ants, which Ants get smarter while we get dumber.

Where do you get your ideas?

You get ideas from daydreaming. You get ideas from being bored. You get ideas all the time. The only difference between writers and other people is we notice when we’re doing it.

You get ideas when you ask yourself simple questions. The most important of the questions is just, What if…?

You’ve heard the saying “none of us is as smart as all of us“, and you’ve felt the pressure. A group of individuals working together as a team can do better work, reach better decisions, etc. After all, two heads are better than one. Right?

Given how much I can’t stand (with a passion) that idea, I almost skipped the keynote talk by James Surowiecki, author of The Wisdom of Crowds. And that would have sucked. Because what he said was amazing, and I had his perspective (mostly) wrong.

smart logic free7He started with a few thoughts on how ants (and so many other creatures) are quite simple and stupid, but that their intelligence and complexity grows with the number of interactions between them. More ant interaction equals more sophisticated behavior. It’s similar to flocking behavior, of course, where birds follow very simple rules but complex behavior emerges.

And that’s all great and intuitive… until you get to humans. Humans, he said, demonstrate the opposite principle: more interactions equals dumber behavior. When we come together and interact as a group seeking consensus, we lose sophistication and intelligence. Ants get smarter while we get dumber.

So how does this track with the name of his book?

Where I had it wrong is that his book’s premise (wisdom of crowds) comes with qualifiers.
The wisdom of crowds comes not from the consensus decision of the group, but from the aggregation of the ideas/thoughts/decisions of each individual in the group.

At its simplest form, it means that if you take a bunch of people and ask them (as individuals) to answer a question, the average of each of those individual answers will likely be better.

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